Social media on travel platforms can boost Gen Z well-being when it encourages positive emotional engagement

InsectNews.com brief · 1h ago · 1 min read · via phys.org

Social media communication on online travel platforms may contribute to customer well-being when it encourages participation and positive emotional experiences, according to a study of 210 Generation Z users reported in the International Journal of Electronic Marketing and Retail

Social media communication on online travel platforms may contribute to customer well-being when it encourages participation and positive emotional experiences, according to a study of 210 Generation Z users reported in the International Journal of Electronic Marketing and Retail This story matters for Science & Discovery readers tracking insect. Reported by phys.org. Read the full original at the source link below.

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