Enjoyment increases consumers' willingness to pay for sustainable products
Consumers are more willing to pay for sustainable products if they also perceive them as enjoyable and appealing, according to a study conducted at the University of Eastern Finland. However, environmental friendliness alone does not always translate into willingness to pay.
Consumers are more willing to pay for sustainable products if they also perceive them as enjoyable and appealing, according to a study conducted at the University of Eastern Finland. However, environmental friendliness alone does not always translate into willingness to pay. This story matters for Science & Discovery readers tracking insect. Reported by phys.org. Read the full original at the source link below.
Originally reported by phys.org. InsectNews.com curates and briefs the science & discovery stories that matter. Our editorial policy →
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